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Transformative Leadership
Achieve Your Vision with Our Expertise
You need this course if you want to:
Scan Your Strategy & Transform Your Business
Train Your In-House Team in Product Validation Techniques
Program Highlights
Program Curriculum
LEADERSHIP (MANAGER/DIRECTOR/PRODUCT OWNER OR TEAM LEAD) MODULES
Vision & Strategy – Building Your Future Business
Understanding the Transition from IT Services to Product Development
Why Product Leadership and Management is Important in Moldova
Setting the Vision and Strategic Objectives for Product Development
Evaluating Potential Product Ideas
Product Leadership – Inspiring and Guiding the Future of Your Products
The Essence of Product Leadership
Building and Leading Product Teams
Strategic Alignment and Decision Making
Innovative Thinking and Problem-Solving Focus
Talent Acquisition, Retention and Mitigating Brain Drain
Talent Acquisition in a Competitive Market
Non-monetary benefits and perks
The role of engagement in employee retention
The importance of continuous learning and development
Understanding the reasons behind brain drain
Pricing
Types of price setting practices
Unit economics
GTM
Marketing Messaging
Awareness / Demand
Campaigns
Email Capture
Marketing Tools
Conversion Rate
KPIs
Landing Page
Customer Acquisition Channels
Evaluating Product Ideas: Assessing Evidence and Aligning with Funding Criteria
Setting Clear Evaluation Criteria for Product Ideas
Understanding and Guiding Business Experiments
Assessing Evidence and Progress
Conducting Effective Evaluation Sessions
Decision Making for Future Development
YOUR PRODUCT OR EXPERIMENTAL TEAM MODULES
Problem Definition and Understanding
Identifying Customer Needs and Pain Points
Analyzing Market Dynamics and Existing Solutions
Articulating the Problem Statement
Validating the Problem with Potential Users
Idea Generation and Selection
Creative Idea Generation Techniques
Setting Selection Criteria
Idea Evaluation and Selection
Embedding Your Idea into a Profitable Business Model Using the Business Model Canvas
Understanding the 9 Building Blocks of the Business Model Canvas
Analyzing Case Studies
Mapping Out Your Own Business Ideas
Assumption Mapping – Prioritizing and Testing Critical Assumptions
Identifying and Listing Assumptions
Categorizing and Prioritizing Assumptions
Formulating Testable Hypotheses
Planning Experiments and Metrics
Experiment Library and Tracking Learning – Diverse Methods for Testing and Continuous Learning
Exploring the Experiment Library
Designing and Choosing Experiments
Tracking and Documenting Learning
Integrating Learning into Development
Evidence-Based Decision Making – Hypotheses, Experiments, and Learning
Reviewing Hypotheses and Experiments
Analyzing Evidence for Risk Reduction
Preparing the Evidence-Based Presentation
Practice and Peer Review
Weekly Schedule
with Aliona Rotaru and Nick Hymo
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Instructors
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Upcoming Classes
Pivot your company from service to product-based
REFINE YOUR IN-HOUSE STRATEGY & LAUNCH COMMERCIAL PRODUCTS
TIME ZONE:
EUROPE : BUCHAREST
Program Fees
Pivot your business into a product oriented company
Early bird: September 15 – October 26
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